NOTE: This is the S10-433A1K00 which works with a rolling code on 433,92MHz. There is also a S10-868A1K00 which works with a rolling code on 868,3MHz. Aside from that, there are also 2 versions with red buttons that work with fixed codes. None of these remotes are compatible.
Do you have a S10-433A1K01, then your remote contains special software and is not compatible with the S10-433A1K00 This remote is also known under the names of Abon / Normstahl / Entrematic, but these remotes work with different software versions as well, making them incompatible.
Programming your remote:
Program directly to the receiver. Consult the manual of your controller/opener/receiver,